The smooth, creamy refreshment of IBC Root Beer began in 1919 with the Griesedieck family and the independent Breweries Company in St. louis, hence the name of IBC Root Beer. Development as an alternative to alcoholic beverages during prohibition, IBC Root Beer became
renowned for its quality, richness and great taste.
When the independent Breweries Company closed, the Kranzberg family purchased the trademark and distributed IBC Root Beer at their North-western Bottling Company, its popularity grew during the 1920s, and it was soon available at many top restaurants. In the late '30s the Kranzberg sold the IBC trademark and formula to the National Bottling Company owned by the Shucart family.
After World War II, Marketing and production methods changed and IBC Root Beer's revival began after the seven-up company purchased Taylor Beverages in 1980 and increased sales and distribution throughout the Midwest and the south.
and Still the Best are registered trademarks of Dr Pepper/Seven Up, Inc.