Market Basket Supermarkets based in Tewksbury, MA has reclaimed their rightful place as having built the "World's Largest IBC Display" on August 14, 2002. After building the first mass display of its kind last year, Market Basket had to briefly relinquish the 2001 title. 2002 grassroots support for the project began with Acosta's Dean Wasnieski & Chris Mazzeo along with Market Basket's Joe Rockwell. This year's display at Store #51 in Lee, New Hampshire included 1,740 cases of IBC (hand stacked) and spans over 54 feet in length. IBC Root Beer has long been a favorite soft drink for many in the New England area where it has established a strong base of loyal consumers. "Market Basket has consistently been a huge supporter of IBC and the timing of the display was perfect," commented John Williamson, Mott's RSM for NE. IBC is currently taking part in New England's Muscular Dystrophy Association / Aisle of Smiles coupon book at Market Basket.
On behalf of Mott's, we would like to extend a special thanks to Store Manager Peter Gulezian, for allowing IBC to bottle yet another memory!